05 May

I have one of my favorite posts for you today! While I was in Nashville for fashion week, I had the pleasure of meeting and chatting with store owners, other fellow bloggers, fashionistas, and just some pretty damn cool people. I'm so excited to let you in on a pretty good little Nashville secret - his name is Brunner and he owns Brunner's Metalwear. Talk about a guy who creates some really cool distressed, beat up, and unique cuffs that are a mix of both of leather AND metal. I love another creative mind and Brunner truly knows how to put his heart and soul into every piece. It's not until he feels that every single piece is perfected that he puts it out into the world. He's also got a pretty rockin' clientele - Gary Allan. What?! Talk about celeb status!! I cannot wait until my next trip down to music city to get my hands on these hand-crafted cuffs and chat with the down home, laid-back creator of this line. Also, cuffs are available for men and women. Check out the interview I had the pleasure of doing with Brunner below and also pics from his amazing line!


Q1: What was your inspiration for starting your brand?
    - I'm always looking for cool better looking clothing and accessories to wear. I'm always finding great clothes but I was lacking in cool accessories. I could never seem to find the cuffs or bracelets that I would wear. They were all boring. All leather or maybe with a few eyelets or some design on it but it was pretty flimsy and cheap. I was wanting some metal on mine. something a little more flashy but not so blingy. Something that was right in the middle. So with my background in saddlery and blacksmithing I wanted to see if I can make this ONE bracelet idea I had in mind. All I wanted was to make this one bracelet and when I worked on that one...it turned out to be like 15 to 17 different bracelets and cuffs that I made. They were all so damn cool. 

Q2: How did you decide on a name?
    - My name is George Brunner Boettcher. My middle name, Brunner, is my mom's Maiden name which I inherited as a middle name. It's a German name which I'm very proud of. I wanted to pass on the tradition of keeping my mothers last name alive. I came up with Metalwears because that's what it is. It's metal you wear.

Q3: What is your favorite piece in the collection?
    -My favorite piece in the whole collection would have to be the double full layer leather with Gold Cross. 

Q4: What's one of the most challenging things as a business owner?
    -After setting up the business, the most challenging thing I've come across is the social media marketing of the cuffs. I was never a twitter or a hashtag kinda guy. BUT I am now.

Q5: Tell me about your creative process. How much work goes into one piece?
    -I start each piece by hand selecting each leather strip and tooling and stamping it. Then I dye it and let it set over night. I then come back and put a shine to it and let that sit over night. After that, it's all about being creative! If it's a NEW piece I haven't made before I'll be sitting there just putting things on and off till I find something cool I like. I've come up with a few patent pending designs by doing that. It's a very cool process. 

Q6: What style defines Brunner's Metalwear?
    -If I had to say what style defines Brunner's Metalwear it would be any piece where I have stamped metal in the background with layers of gold, silver, brass and copper surrounding it.

Q7: What has been the best advice you've received when starting your business?
    - The best advice I've received is "To take my time and be original". Something I've always strived to live by. 

Fun Q+A session:
1: Favorite musician?
    - John Mellencamp. I grew up listening to him and he is in the fabric of my life.

2: Favorite day of the week?
    -Saturday night is my favorite night. Something about that night makes me feel like everyone is free.

3: Last book or magazine you read or flipped through?
    -I'm always looking at "The Week" It's the best in US and INTERNATIONAL Media.

4: If you could retire anywhere, where would you go?
    -My retirement would be in Maui, Hawaii. It's so beautiful and warm there. There is no way but to relax there.













The Label storefront / Showcase in The Label / Gary Allan display /
owner/designer Brunner Boettcher / country singer Brantley Gilbert wearing Brunner's Metalwear /
'Nashville' tv show is an avid fan of Brunner's Metalwear - showcasing his work on the show




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